Always Know When to Stop
with Sharpie Clearview

 

Sharpie Clearview is a new highlighter with a transparent tip that allows people to highlight more precisely than before.

Our idea was to take this insight “Always know when to stop” and show how the pen works with a simple demonstration, extending that thought into funny, everyday life situations.

Credits

 

Agency: BBH New York

Role: Copywriter

Creative Partner: Diego Fonseca

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