
Always Know When to Stop
with Sharpie Clearview
Sharpie Clearview is a new highlighter with a transparent tip that allows people to highlight more precisely than before.
Our idea was to take this insight βAlways know when to stopβ and show how the pen works with a simple demonstration, extending that thought into funny, everyday life situations.




Credits
Agency: BBH New York
Role: Copywriter
Creative Partner: Diego Fonseca