Gamer Masterpiece
for the launch of the
new Playstation 4

Throughout history the greatest men and women have been celebrated through paint and canvas. So for the launch of Playstation 4, we wanted to celebrate the greatest gamers to ever play in the same way.

This fully integrated experience centered around a website where people could recreate famous paintings to portray themselves along with their favorite PS4 characters.

2015 Cyber // Web Campaign Cannes Lions Finalist
2015 Cyber // Craft Cannes Lions Finalist
2015 Cyber // Social Cannes Lions Finalist
2015 Direct // Product&Service Cannes Lions Finalist
2015 Direct// Digital&Social Cannes Lions Finalist
2015 Media // Integrated Campaign Cannes Lions Finalist
2015 Promo&Activation // Integrated Campaign Cannes Lions Finalist
2015 One Show Bronze Pencil UX Web / Cross-Channel Integration
2015 One Show Merit // Direct Marketing
2015 One Show Merit // Integrated Branding
2015 Webby Awards Winner // Consumer Electronics
2015 Webby Awards Honoree // Games-Related Sites
2015 The Mashies // Finalist Best Content Marketing
2015 Communication Arts Magazine // Integrated Campaign
2015 Communication Arts Magazine // Public Service
2014 FWA Site of the day
2014 FWA Mobile Site of the Day

Credits

Agency: BBH New York

Role: Copywriter

Creative Partners: Diego Fonseca, Evan Benedetto & Daniel Burke

Creative Lead: Ari Weiss

Oil Painter Artist: Andreas Englung

Production Company(Digital): Resn

Video Production / VFX/ Post: The Mill