Multiply Your Money
with the New York Lottery

 

This campaign introduced the concept of “Multiply your Money” from The New York Lottery.
The prints and OOH posters portrayed piggy banks having dates and babies. Cute.

image-asset-1.jpg
image-asset.jpg

Credits

 

Agency: DDB New York

Role: Copywriter

Creatives: Carlos Wigle, Aron Fried, Diego Fonseca

3D Illustration: Yum Yum London.

Previous

Heals Cracked Lips
Next

Star Wars Bottle