Foreign PSAs
for Great Nations Eat
Great Nations Eat is a movement to bring change for 49 million Americans going hungry.
In America, we are daily bombarded with PSAs showing other countries in need. To illustrate the shocking reality that other nations actually have better statistics regarding food equality, we created "foreign" PSAs depicting the United States as the country in need.
These PSAs debuted on the 4th of July, and ran nationally throughout the entire country.
Credits
Agency: BBH New York
Role: Copywriter
Creative Partner: Diego Fonseca
Illustrator: Bruno Borges
Director: Jeff Low