The Sucky Jewelry Line by Jolly Rancher.

Consider Valentine’s Day solved.

Jolly Rancher lent Valentine's Day gift givers a hand with a Sucky Jewelry Line that is everything a Valentine’s gift should be: big, cliche, and sparkly.

The line included necklaces, rings, earrings, and bracelets, and was designed by National Jewelry Designer Award winner Mary Ping.

It’s the romantic gesture your loved one will think is, “okay.”

Credits

Agency: Anomaly New York

Role: Associate Creative Director

Creative Partners: Ivan Guerra, Helen Torney & Monica Sagowitz

Jewelry Designer: Mary Ping

Photographer: Dave Herron