Vax, Wax & Chillax
“Vaxxed and Waxed” was the new Hot Girl Summer motto of 2021. Yet, tons of young folks were still going unvaccinated. If people wouldn’t do it for humanity, we then appealed to dating culture and improved their chances of “getting lucky” by opening a real salon in Los Angeles that offered the top 3 services for summer: a COVID vaccine, a wax job and a cold beer.
Credits
Agency: DDB Chicago
Role: Creative Director
ECD: Colin Selikow
Director: Andreas Nilsson