Vax, Wax & Chillax

 

“Vaxxed and Waxed” was the new Hot Girl Summer motto of 2021. Yet, tons of young folks were still going unvaccinated. If people wouldn’t do it for humanity, we then appealed to dating culture and improved their chances of “getting lucky” by opening a real salon in Los Angeles that offered the top 3 services for summer: a COVID vaccine, a wax job and a cold beer.

 
Screen Shot 2021-10-17 at 5.07.28 PM.png
Screen Shot 2021-10-17 at 5.05.55 PM.png
Screen Shot 2021-10-17 at 5.07.16 PM.png
Screen Shot 2021-10-17 at 5.06.42 PM.png

Credits

Agency: DDB Chicago

Role: Creative Director

ECD: Colin Selikow

Director: Andreas Nilsson

Previous
Previous

Feel the Hydrow High

Next
Next

The Skinclusive Summer Line