The Skinclusive Summer Line
for Animal Crossing
Video Game players can customize avatars to be anything they want to be, except their true selves.
Inspired by Venus mission - Make every woman feel comfortable in her own skin, anywhere - we hacked the custom design tool inside Animal Crossing to develop an inclusive clothing collection for gamers to finally see their IRL skin in the video game world.
The collection featured 19 skin conditions portrayed on different parts of the body, spanning the 8 skin tones offered within the game – making a total of 264 different design combinations and the largest collection of its kind on ACNH. It is still available to this day inside Animal Crossing (just a short visit to Able Sisters).
Thank you TikTok for reminding us that work based on mission can also lead to brand appreciation and sales.
Credits
Agency: Grey New York
Role: Creative Director
Creative Partners: Eileen Matthews & Amanda Davis
In-game Illustrator: Nicole Cuddihy